How might we…

Enable our customers to achieve their DIY goals?



Kingfisher Plc


Service Designer


Customer research, research analysis and synthesis, problem statement and hypothesis development, workshop facilitation, ideation, feature design, journey mapping and blueprinting, wireframing, user testing, roadmap development.


The problem

Running into challenges during home improvements often results UNFINISHED projects – in extreme cases even loosing the confidence for home improvement altogether (...)

(...) in the abundance of available information and people, we struggle to identify who and what is relevant for us and we can trust.


What is Helping hands?

Helping hands is a support layer that fuses the Kingfisher propositions to prevent our customers from running into problems and connects them with the right form of support.


The results

Helping hands6.jpg