I DESIGN SERVICES & PRODUCTS BASED ON REAL CUSTOMER'S INSIGHTS

 

How I do it

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1. DISCOVER

I apply a variety of formal to informal human centred research methodologies to understand customer's pains, wants and behaviours.

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2. DEFINE

I apply Design Thinking methods and Service Design principles to solve complex problems by making sense of qualitative and quantitative and arrive at a definite, prioritised set of problem statements.

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3.Develop

I ideate around those main problem statements and develop several hypotheses for ways of  addressing them. I narrow down the set of ideas into value propositions that can be prototyped and tested.

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3. Deliver

I develop the correct fidelity prototype to test the hypotheses and get them tested. I analyse and synthesise the findings and come up with a recommendation for the business and iterate.

 

“He is reliable, approachable and knowledgeable (...) and holistically he sees the bigger picture while working on any service design project.”

— ESTHer Duran, Service design lead at fjord

 

Case Studies

HeLPING HANDS

How might we help customers with the right level of help they need at the time they need it to enable them to achieve their DIY goals. 

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Visa Momentum

Contactless payments have become much more ubiquitous but, much like its predecessor, they still require some user interaction at each payment point and they don't contribute much to the in-store experience of customers and their relationship with the brand. 

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FIFA WORLDCUP OFFICIAL APP

Shabazz had to extend the garden to her front lawn but even then, it wasn’t enough to feed all who wanted to be involved. With neighbors January Blum and Lucas Dupont, Shabazz found a large vacant lot on Main Street and secured it as a farming cooperative. Word about Project Sprout spread throughout Kent County, so the team was invited to help start other community gardens.

Soon →

 
 
 

Brands I've worked with

About

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I am a Service/User Experience Designer.
Lisbon born and bred, I am currently living and working in London.

Having experience from design to development, I’ve grown used to thinking in systems to create fully integrated and scalable services. To think about the implications that front-end actors have in it's supporting platforms.


I believe that services should be designed with meaning and allow customers to flow in between every touchpoint to provide the users with the richest and most pleasant experience.